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Lecture 1, Introduction
Segment 1: 1.1 (Clip 1) Principles of Business Learning (0:14)
Segment 2: 1.2 (Clip 2) Course Learning Objectives (0:20)
Segment 3: 1.3 (Clip 3) Free Enterprise & Economic Systems (0:23)
Lecture 2, Global Business
Segment 1: 2.1 (Clip 4) Basis for International Business (0:12)
Segment 2: 2.2 (Clip 5) International Economic Communities (0:12)
Segment 3: 2.3 (Clip 6) Methods for Entering Int'l Business (0:23)
Lecture 3, Business Forms
Segment 1: 3.1 (Clip 7) An Overview (0:15)
Segment 2: 3.2 (Clip 8) Sole Proprietorships (0:12)
Segment 3: 3.3 (Clip 9) Partnerships: General, Limited, LLPs (0:24)
Lecture 4, Formal Business Forms
Segment 1: 4.1 (Clip 10) Corporations (Conventional & Subchapter S) (0:23)
Segment 2: 4.2 (Clip 11) Limited Liability Companies (LLCs) (0:16)
Segment 3: 4.3 (Clip 12) Summary (0:12)
Lecture 5, Small Business
Segment 1: 5.1 (Clip 13) A Profile (0:20)
Segment 2: 5.2 (Clip 14) Entrepreneurship (0:18)
Segment 3: 5.3 (Clip 15) Franchises (0:12)
Lecture 6, The Management Process
Segment 1: 6.1 (Clip 16) Planning (0:10)
Segment 2: 6.2 (Clip 17) Organizing (0:23)
Segment 3: 6.3 (Clip 18) Directing & Controlling (0:21)
Lecture 7, Managerial Issues
Segment 1: 7.1 (Clip 19) Directing, Leading, & Motivating (0:18)
Segment 2: 7.2 (Clip 20) Decision Making (0:17)
Segment 3: 7.3 (Clip 21) Teams & Groups (0:21)
Lecture 8, Organizational Issues & Styles
Segment 1: 8.1 (Clip 22) Legal (0:21)
Segment 2: 8.2 (Clip 23) Managerial Ethics (0:19)
Segment 3: 8.3 (Clip 24) Corporate Culture (0:10)
Lecture 9, Accounting: An Introduction
Segment 1: 9.1 (Clip 25) Mangement Information Systems (0:15)
Segment 2: 9.2 (Clip 26) Types of Accounting Systems (0:22)
Segment 3: 9.3 (Clip 27) Annual Report (0:17)
Lecture 10, Accounting: 'The Rules'
Segment 1: 10.1 (Clip 28) Cash Basis (0:10)
Segment 2: 10.2 (Clip 29) GAAP (0:18)
Segment 3: 10.3 (Clip 30) Income Statement (0:23)
Lecture 11, Accounting: Financial Statements
Segment 1: 11.1 (Clip 31) The Balance Sheet (0:20)
Segment 2: 11.2 (Clip 32) Statement of Cash Flows (0:13)
Segment 3: 11.3 (Clip 33) Articulation & Notes (0:24)
Lecture 12, Financial Markets
Segment 1: 12.1 (Clip 34) Money & The Federal Reserve System (0:17)
Segment 2: 12.2 (Clip 35) Financial Risk & Return (0:14)
Segment 3: 12.3 (Clip 36) Types of Financial Markets (0:23)
Lecture 13, Financial Management
Segment 1: 13.1 (Clip 37) Planning (0:14)
Segment 2: 13.2 (Clip 38) Debt vs. Equity (0:20)
Segment 3: 13.3 (Clip 39) Capital Structure 'Leverage' (0:21)
Lecture 14, Financial Analysis
Segment 1: 14.1 (Clip 40) Profitability & Leverage Ratios (0:21)
Segment 2: 14.2 (Clip 41) Liquidity & Asset Turnover Ratios (0:17)
Segment 3: 14.3 (Clip 42) Ratio Review & Summary (0:17)
Lecture 15, Marketing Introduction
Segment 1: 15.1 (Clip 43) Utility Value (0:16)
Segment 2: 15.2 (Clip 44) Exchange Functions (0:15)
Segment 3: 15.3 (Clip 45) Market Segmentation (0:22)
Lecture 16, Marketing Mix: The Product
Segment 1: 16.1 (Clip 46) Life Cycle (0:17)
Segment 2: 16.2 (Clip 47) New Product Development (0:21)
Segment 3: 16.3 (Clip 48) Branding, Packaging, Labeling (0:15)
Lecture 17, Marketing Mix: Price
Segment 1: 17.1 (Clip 49) Supply & Demand (0:19)
Segment 2: 17.2 (Clip 50) Breakeven & Profitability (0:16)
Segment 3: 17.3 (Clip 51) Pricing Strategy (0:19)
Lecture 18, Marketing Mix: Place
Segment 1: 18.1 (Clip 52) Retailing & Channels of Sale (0:24)
Segment 2: 18.2 (Clip 53) Middlemen, Channels of Distribution (0:13)
Segment 3: 18.3 (Clip 54) Supply Chain and Physical Distribution (0:17)
Lecture 19, Marketing Mix: Promotion
Segment 1: 19.1 (Clip 55) Introduction to Marketing Communications (0:10)
Segment 2: 19.2 (Clip 56) Advertising & Sales Promotion (0:23)
Segment 3: 19.3 (Clip 57) Personal Selling & Public Relations (0:18)
Lecture 20, Marketing Strategy
Segment 1: 20.1 (Clip 58) Info. Research & Customer Satisfaction (0:26)
Segment 2: 20.2 (Clip 59) Market Segmentation (0:10)
Segment 3: 20.3 (Clip 60) Marketing Mix & Measurement (0:15)
TOTAL: 60 titles available, 0 titles not currently available
