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Chapter 1
Lecture 1: What is Marketing? (0:24)
Lecture 2: The Evolution of the Marketing Concept (0:20)
Chapter 2
Lecture 3: Strategic Planning (0:06)
Lecture 4: Strategic Planning Process (0:25)
Lecture 5: Analyzing the Environment (0:25)
Chapter 3
Lecture 6: Think Globally, Act Locally (0:28)
Chapter 4
Lecture 7: The Importance of Continuous Market Research (0:10)
Lecture 8: The Market Research Process (0:20)
Chapter 5
Lecture 9: Consumer Behavior: The Decision Making Process (0:25)
Lecture 10: Consumer Behavior: Influences, Situational/Social (0:12)
Lecture 11: Consumer Behavior: Internal Influences (0:19)
Chapter 6
Lecture 12: B2B: Understanding the Business Market (0:15)
Lecture 13: B2B: The Buying Decision (0:16)
Chapter 7
Lecture 14: Segmenting the Market (0:14)
Lecture 15: Targeting Your Market (0:15)
Chapter 8
Lecture 16: Understanding the Product (0:10)
Lecture 17: New Product Development & Acceptance (0:18)
Chapter 9
Lecture 18: Product Management: The PLC (0:14)
Lecture 19: Branding & Packaging (0:14)
Chapter 10
Lecture 20: Marketing What Isn’t There (0:18)
Chapter 11
Lecture 21: Pricing Objectives & Calculations (0:18)
Lecture 22: Pricing Tactics & Strategies (0:22)
Chapter 12
Lecture 23: Marketing Communications (0:14)
Lecture 24: Promotional Strategy (0:14)
Chapter 13
Lecture 25: Advertising (0:19)
Lecture 26: Public Relations & Direct Marketing (0:09)
Chapter 14
Lecture 27: Sales Promotions (0:18)
Lecture 28: Personal Selling (0:18)
Lecture 29: Sales Management (0:17)
Chapter 15
Lecture 30: Marketing Channels & Their Functions (0:14)
Lecture 31: Channel Design (0:15)
Lecture 32: Logistics (0:10)
Chapter 16
Lecture 33: Retailing (0:15)
TOTAL: 33 titles available, 0 titles not currently available
