M200 Video Titles (Broadband network access
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Lecture 1, Marketing Overview
Segment 1: Course Overview, Course Structure and Resources (0:12)
Segment 2: Core Aspects of Marketing, The 4P's of Marketing (0:13)
Segment 3: Value Based Marketing, Video: The Bottled Water Industry (0:21)
Lecture 2, Developing Marketing Strategies
Segment 1: Step 1: Define Mission, Step 2: Analyze Situation, Step 3: Identify Opportunities (0:14)
Segment 2: Step 4: Implement, Step 5: Evaluate (0:18)
Segment 3: Growth Strategies, Macro Strategies, Video: Staples (0:26)
Lecture 3, Marketing Ethics and the Marketing Environment
Segment 1: Marketing Ethics (0:22)
Segment 2: Marketing Environment: Immediate & Macro (0:20)
Segment 3: Macro-environment (con’t.) Videos: Newman’s Organics & Dole Foods
(0:16)
Lecture 4, Consumer Behavior
Segment 1: Introduction, Buying Decision Types, Consumer Decision Process (0:25)
Segment 2: Consumer Decision Process, Con’t., Purchase Decision Factors (0:18)
Segment 3: Purchase Decision Factors, Con’t., Video: Netflix (0:14)
Lecture 5, Global Marketing
Segment 1: Introduction, Assessing Global Markets (0:23)
Segment 2: Global Entry Strategies, Global Marketing Strategies (0:11)
Segment 3: Ethical Issues, Video: Kraft Global Marketing (0:12)
Lecture 6, Segmentation, Targeting & Positioning
Segment 1: Introduction, STP Process: Step 1 (Segmentation) (0:12)
Segment 2: STP Process: Step 2 (Segmentation) (0:17)
Segment 3: STP Process: Step 3-5 (Targeting & Positioning), Video: New Balance (0:26)
Lecture 7, Marketing Research
Segment 1: Introduction, Marketing Research Process (0:19)
Segment 2: Exploratory Methods, Conclusive Methods, Online Surveys (0:14)
Segment 3: Interview: David Seiferth, Partner; Strategic Marketing & Research (0:21)
Lecture 8, Product and Branding
Segment 1: Product Assortment, Branding Adds Value, Brand Equity (0:17)
Segment 2: Brand Strategies, Packaging & Labels (0:13)
Segment 3: Interview: Tiffany Sauder, President and Nila Neely, Brandologist; Element Three (0:16)
Lecture 9, Product Innovation
Segment 1: Creating Value, Diffusion of Innovation, Development Progress (0:22)
Segment 2: Product Life Cycle (0:10)
Segment 3: Video : Toyota Prius Hybrid (0:17)
Lecture 10, Services
Segment 1: Services vs Products, Customer Expectations, Services Introduction (0:14)
Segment 2: Providing Great Service, Service Failures (0:16)
Segment 3: Video: Services Marketing (0:18)
Lecture 11, Pricing
Segment 1: Introduction, Pricing Strategy Components (5Cs) (0:13)
Segment 2: Pricing Strategy Components (con’t.), Micro Influences, Legalities & Ethics (0:18)
Segment 3: Video: Factors in Successful Pricing Decisions (0:18)
Lecture 12, Supply Chain Management
Segment 1: SCM Adds Value, Logistics & Channels, Information Flows (0:13)
Segment 2: Merchandise Flows, Managing Chains (0:17)
Segment 3: Interview: Rick LaGore, LTS Logistics (0:21)
Lecture 13, Retailing
Segment 1: Creating Value, Types of Retailers (0:15)
Segment 2: Internet Retailing, The Future of Retailing (0:15)
Segment 3: Video: Suburban Shopping Malls (0:21)
Lecture 14, Advertising & Sales Promotions
Segment 1: Introduction, Ad Campaign Planning Process (0:23)
Segment 2: Advertising Media Comparison, Sales Promotions (0:19)
Segment 3: Cross-Promotion, Pop-Up Stores and Video: Holiday Inn Express (0:13)
Lecture 15, Personal Selling
Segment 1: What is Selling? Impact of Technology, The Buying Process (0:16)
Segment 2: The Selling Process, Managing Sales People (0:20)
Segment 3: Interview: Brooke Green, Sales Trainer and Consultant (0:16)
Lecture 16, Integrated Marketing Communications (IMC)
Segment 1: Introduction, IMC Components (0:23)
Segment 2: Guest Lecturer: Ann Beriault, Young and Laramore Advertising Agency—Case Study: Goodwill (0:13)
Segment 3: Goals-Budget-Evaluation, Legal and Ethical Issues, Course Wrap-Up (0:21)
TOTAL: 43 titles available, 0 titles not currently available
